Weekly Report (Jul 13-19, 2026)

You're listening to the MTG Sold podcast. This is the week of July 13th through July 19th,

2026.

The top by number was big. TCG player did about $1.4 million. Revenue up,

around 36%, units up around 27% from the week before, but almost all of that came from

one product, and the product isn't even out yet. The Hobbit debuted at MagicCon Amsterdam

on Saturday the 18th. It doesn't release until August 14th. Its two booster displays did

about $540,000 between them last week, which is roughly 39% of the entire week's revenue.

The collector display alone led the whole board at around 308,000. The play display was

second and around 231,000, and you can see the revealed land in the daily sales. Monday

through Friday had been running around 167 to 193,000 a day, pretty flat, and then Saturday

the day of the panel jumped to about 343,000. That was the biggest single day of the week.

Part of what's pulling people in is what's actually in the set. The one ring is being

reprinted, the same one ring from the original Lord of the Rings set that turned into one

of the most valuable cards in modern Magic. And there's a guill that version of Smog that

only shows up in collector boosters. There's a real reason the collector display is the one

leading the board and not the play display. It still pre-order money on a set and nobody

can open yet, but there's a specific chase card behind the money, which is different from

just release hype. The head-mind number is real, but it's pre-order money on an unreleased

set, and that's not the in-hand market getting stronger. Those two things aren't the same,

and you can watch them come apart in the data. The play display price fell about 8% on the

week, and the pre-release pack fell about 18% even with all of that demand behind them.

The reason is, supply. When a set reveals and everyone pre-ordered at once, the sell is

show up even faster than the buyers. The pre-release pack more than double is available

listings in a week, so the price drifts down while the volume climbs, because sellers are

undercutting each other to lock in the sale before the product is in hand. That's ordinary

for a pre-order. I just didn't want anyone reading a 36% revenue week as the whole market

ripping, because it wasn't.

Under that, there are three things I actually care about this week. First, Final Fantasy

Collector. Last week, I wondered whether it would hold above $1,500 and went to about $1875.

I'm sorry, $1875, up around 21%, which is the highest per price unit in the whole data

set by a long way. This box is different from everything else I've tightened, because the

supply just can't come back. There are a share of lies chocobo cards in it, and Wizards

can't re-print the box without breaking the whole thing, so the poll only shrinks. The

boxes are getting quoted towards 1900 now. The catch is, is that only 25 units carried

that move. The direction makes sense to me because the supply generally can't grow, but

I'm not going to make much of the size of a jump that rests on that few sales, especially

with people cracking boxes to flip. A supply that can only shrink, plus a wave of flippers

usually means a lot of chop before you get to a settled price. Second, Marble. This one

moved in a way I didn't expect. Last week, it was the four regular commandodex that's

offened. This week, it's the surge foil collector additions, the premium versions. Doom

prevail is down about 60%, fantastic four, down about 18, will count to forever, down

about 16. All three on more supply and more units sold, so demand didn't leave. It was the

premium that came off. Our sources are pointing to another commander repaint wave around the

end of July, with better confirmation expected coming this week. I can't confirm the reprint

myself yet, so I'm not going to say that it's settled. But if you were clearing inventory

ahead of a print run, you knew that was coming. The premium edition is the first thing you

sell, and if it was the premium edition across all three decks that came off at the same

time, if that reprint gets confirmed next week, this is probably what we're looking at.

There's some context around Marble worth mentioning too. The pro tour was an Amsterdam that same weekend

July 17th to the 19th, more than 350 players, and it came down to a brood scale combo deck

in the finals. A themed pro tour keeps us set in front of people while it's released when

no supply is still working itself out. And Marble is still the in-hand backbone of this

market. Away from all of the hobby pre-orders, the Marble collector and play displays were

the real revenue underneath, somewhere around 70 to $48,000 respectively.

Third, and this is the one I've been waiting on, Jamstar, Marble Jamstar. Last week I said

the thing to watch was which way it's supply would break, it built. The Marble Jump Turt

display is still selling through more than three times its shelf every week, so the demand

is hot, but the supply finally came up around 16%. And the price stayed flat, right around $166.

Supply arriving, demand hot, price not moving. That's the delayed shipment story playing

out. I also got confirmation this week that there's

a big restart coming, something like 75,000 units hitting the market at large. What I don't

know is how much of that actually lands on TGG player versus somewhere else. If it lands

here, supply keeps climbing and the price goes off, if it goes elsewhere, the crunch holes

and the move towards 170 is still on the table.

Then there's the quiet stuff. I tried not to skip past. A few older pre-cons kept tightening

with no news attached to them. Saltire Risen actually led the gainers up about 24% at a

sell through over 1.5, and it's a 2025 pre-con with nothing behind it that I could find.

Vlosser Ramptor from 2023 kept grinding up. Absiband Armor hit a sell through near 5 on

Manipule. I went looking for a reprint in an event video and came up with nothing for

any of them. The only thing I can offer is a guess, and it really is just a guess.

Universe Beyond keeps bringing new players in and a dragon set is an easy place for a new

player to start. I came back that up, but what I can say is that these decks are moving

on plain supply and demand instead of a headline, and that usually makes them worth more attention

than they get. A couple of quick flags on the numbers will fire wrap up. The Marble Gift

Bundle, it looks like it dropped 24%, but that's a restock. Supply roughly tripled and sell

account nearly quadrupled in a week, so that's inventory arriving, not demand dying.

And most of the Manipule moves last week were only a few orders on a tiny baseline, so

those are direction only. Two, the Hobbit entries on Manipule had data quality flags, so

I'm letting those aside. Three things I'm watching this week, one, the Marble reprint and whether

gets confirmed and whether the collector's edition keeps sliding as it gets closer. If

a deck holds through a reprint, the demand was real, if it falls apart, it was scarcity

holding it up. Two, whether that jumpstart restock actually reaches TCG player or gets absorbed

somewhere else. And three, where the Hobbit pre-order price is settled heading into August

14th. Pre-order prices tend to be the softest right after the reveal, and again, right before

the product ships, so a drift from here would be the calendar more than week demand.

That's the week, big number on top, but most of it was one set, and that's still isn't

out yet, and the signal's worth acting on requireder than the headline. I'll see you next